Established in 2015, Goaltender Guru is a leading ice hockey company specialising in the provision of on & off ice coaching services, video review & analysis to ice hockey goaltenders worldwide.

The Brief

As a hockey coach of many years, Matt (yes, our boss Matt) wanted a simple but effective means of communication with his goaltending clients worldwide.

There was no need for a complex sale generation site as Matt’s work in this area of hockey is so specialised & successful that he is widely known for his expertise in goaltending. This was purely a site through which to direct communication to existing & potential clients through social media from a centralised point.

It needed to be simple, fresh & clean site build with an extremely robust back-end to handle high levels of traffic.

The Process

The biggest challenge on the Goaltender Guru site build was to keep what could easily have been a heavy information based site as simple as Matt wanted it.

Coaching is an in depth process & it was important to avoid bogging down the Goaltender Guru site with complexity but still portray the quality provided by Matt & his coaching team.

Keeping the site as a single page scroller was a decision taken early in the design process & proved important in keeping the overall look & feel light & direct.

A WooCommerce store was added to allow for expansion into equipment sales at a later date.

The Result

The resulting Goaltender Guru site is an extremely quick loading, visually appealing, snappy site with a regular top 2 Google ranking of all goaltender coaching websites worldwide.

Strong SEO & content writing are a theme of all our site builds & we gave Goaltender Guru a mobile first approach that users report they find super easy to use, navigate & communicate through.

Simplicity was the key in this site build which has allowed users worldwide to experience the coaching skills of the award winning Goaltender Guru.

I gave the six7 team a tricky brief as it was so open to interpretation & they came up trumps in all areas. A simple effective website that engaged my clients is what I wanted & that’s exactly what I got. I’m very happy with the end result & client engagement is way up compared to my previous site.

Matt Darlow

Coaching Director, Goaltender Guru

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